November 1, 2017
For Immediate Release: All Media Sources
ANTHEM, AZ — Western Journalism has changed its name to The Western Journal as of November 1, 2017.
George Upper, executive editor of The Western Journal, explained that the new name would reflect the focus and standards of the site, saying, “The change reflects the company’s move into a broader range of topics and subject matter for a wider audience.”
“We’ve been working toward this change since May,” Upper added. “It’s exciting to see it actually coming into being.”
The name change is only one of many changes for The Western Journal this year. In addition to Upper joining as executive editor in June, The Journal moved its Phoenix headquarters to a new building complete with audio and video studios and opened an office in Washington, D.C., to provide in-depth coverage of events in the nation’s capital.
“Western Journalism, which came from our origins in the Western Center For Journalism, is known and loved by many millions of readers,” said Patrick Brown, CEO of Liftable Media, Inc. “Newer readers, however, had difficulty understanding what Western Journalism meant and why it described a news organization.”
“That’s why I’m excited for the transition from Western Journalism to The Western Journal,” Brown said. “The new name better reflects our current status as the premier, trustworthy news source for heartland Americans while maintaining our commitment to defending the core values of Western civilization.”
“Yes, many people know and love Western Journalism, but I think many, many more will come to know The Western Journal in the future,” Brown added.
The Western Journal will continue to publish news and opinion about political, social and cultural issues of importance to its readers, from writers around the globe.
“Western Journalism has a strong tradition of championing the truth,” Upper said. “The Western Journal will continue and expand upon that tradition, publishing real stories by, for and about real people.”
“Readers should expect that our commitment to truth will not change,” Upper added. “If anything, it is stronger than ever.”
Western Journalism has over 5 million followers on Facebook and roughly 8.4 million average monthly readers.
WesternJournal.com is a property of Liftable Media, Inc., a Top 100 digital publisher in the U.S., according to Quantcast.