November 11, 2016
Immediate Release: All Media Sources
“We called it first!” – Liftable Media’s Livestream Election Event
“We called it first!” was the phrase echoed time and time again by host, Rusty Humphries and Senior Political Advisor, Floyd Brown as they called the election live on Facebook for WesternJournalism.com, ConservativeTribune.com – media properties of Liftable Media, Inc., and USA Radio a subsidiary of Liftable Media.
Starting at 7 PM EST on the evening of the election, the team at USA Radio went live on the Western Journalism Facebook page giving updated coverage of what was happening around the country as polls closed. This was a combined journalism effort of the entire staff for all three news organizations. Throughout the evening, the company hosted four separate live feeds on the Facebook page.
By the end of the evening, the live Facebook event claimed first call for the 45th President of the United States. After being consistently ahead of the other news networks in calling the states, Brown boldly named Donald J. Trump around 11:55 PM EST. From that moment forward, the audience on the livestream soared, surpassing all major networks that were live on Facebook, including Fox News.
“I think the reason Liftable succeeded in such a massive way was that they represent what is behind the Trump phenomenon—a general distrust of the mainstream media. The fact that we outperformed Fox News’ Facebook Live feed is gratifying. It should also be a wake up call to the traditional media that America is very skeptical of their games and their spin. The people have choices now and nothing can be taken for granted. Truth is the commodity that matters. Western Journalism represents the very best of this new breed of journalism.” said Shaun Hair, Vice President of Digital Content for Liftable Media.
The largest feed of the evening peaked with 40k real time viewers. This represented over 3.2 million views for a combined reach of 7 million people according to Facebook’s analytics. That video received close to 400,000 reactions, comments and shares.
Not only was the coverage comprehensive, but it was also filled with commentary that was honest and truthful from Humphries and Brown. They invited several guests on the show including Hair, Josh Manning, Site Director of Conservative Tribune, Jason Wert, Interim News Director of USA Radio, and former Congresswoman Michele Bachmann among others.
This success was a combined effort of many that worked hard and late into the night to make sure that their growing audience could have truth as quickly as the team knew it. This hard work behind the scenes helped ensure the success of the entire event.
“The incredible success of our first live broadcast on Facebook shows that this medium is here to stay and Liftable Media will definitely be back. We will continue to improve the quality and quantity of our live Facebook broadcasts as we continue our mission to drive positive cultural change through media,” said Patrick Brown, CEO of Liftable Media.
Did you miss the broadcast? Check out the videos on the Western Journalism Facebook Page:
Part 1 “Results are coming in… We will be here all night”
Part 2 “Results are coming in… We will be here all night”
Part 3 “Florida results are coming in… Should be called…”
Part 4 “We are calling the race… and the liberals are furious.”