October 20, 2016
For Immediate Release: All Media Sources
Liftable Media solves ad relations problem with GeoEdge
Anthem, AZ – Known for its conservative point of view, Liftable Media Inc., has always had a mission to make sure that its loyal audience will know what to expect when they visit one of their websites. This includes not only content but also the ads posted. When they realized that many in their audience were offended by some of the ads popping up on their sites, they knew that they needed to take action.
GeoEdge offers real-time ad quality management solutions. They offer the ability to automate and regulate ad quality monitoring that protects their users from malware, poor quality and inappropriate ads. These services allow companies to help companies deliver and maintain a high quality, company-controlled experience to the users.
Liftable Media started to notice that some of their ads were starting to negatively impact their users experience, so they immediately took action. This meant that they needed to put valuable man-hours tracking down the offending companies and working to keep those ads off their sites. They needed to invest in something else. GeoEdge provided that solution.
Liftable has a custom policy that limits site delay and decrease the negative impact on their users’ experiences on the sites. It has allowed them to use their most valuable resources, their people, to continue to enrich the user experience, not just put out fires that have to do with negative advertising.
The full case study can be read here: